About Me

Hi, I’m Michael Carlo — a commercial videographer and cinematographer based in Chicago, IL. I’ve been shaping visual narratives since 2016, starting with event photography for community-based launches with brands like Nike and Adidas. My early passion for visual storytelling led me to the Academy of Art University in San Francisco, where I pursued a BFA in Photography and earned a feature in Feroce fashion magazine in 2019.

In 2022, I transitioned from photography to videography, focusing on capturing motion, emotion, and brand identity through video. I’ve since worked with Endeavor Health and their wellness arm, Galter LifeCenter, developing marketing and social media content in close collaboration with their internal teams. That momentum continued into 2024 and beyond with projects for Phorm Fitness Chicago, Bolt Fitness, and Under Armour Brand House.

Whether through high-impact ads or intimate brand films, my goal is simple: to help brands tell compelling stories that connect with their audiences and evolve with them over time.